Privacy Policy

1. Who We Are

AGROCHAR is a brand of Agrodrone, headquartered in Lisbon, Portugal. We design, produce, and distribute agricultural-grade biochar products to professional growers and consumers. For the purposes of European data protection law, Agrodrone is the data controller responsible for your personal data.

Contact address: Agrodrone, Lisbon, Portugal  •  Email: [email protected]  •  Phone: (+351) 96 273 49 36

2. Scope

This Policy applies to personal data collected when you visit agrochar.com, engage with our digital content, submit a contact or request form, subscribe to updates, or interact with us by email, phone, or in person at events.

3. Information We Collect

• Identification and contact data: first and last name, company, job title, postal address, email address, telephone number.
• Professional information: crop focus, farm size, and other operational details you choose to provide so we can tailor our response.
• Communication records: messages, notes, and follow-up information relating to your inquiries.
• Technical data: IP address, browser type, device identifiers, and analytics data gathered through cookies or similar technologies (see Section 9).
• Event interactions: registrations, attendance, and feedback from webinars, demos, or field days.

4. Lawful Bases for Processing

We process personal data only when we have a lawful basis. These include:

• Contractual necessity: to supply requested information, prepare proposals, or deliver purchased products.
• Legitimate interests: to manage business relationships, develop our products, and protect our operations (balanced against your rights).
• Legal obligations: to comply with accounting, tax, and regulatory requirements.
• Consent: for optional communications such as newsletters or marketing updates. You may withdraw consent at any time.

5. How We Use Personal Data

Depending on the interaction, we may use your information to:

• Respond to requests, send product specifications, pricing, or suitability assessments.
• Schedule site visits, demonstrations, or agronomic consultations.
• Send newsletters, agronomic insights, promotions, or event invitations (where permitted).
• Improve our website, marketing campaigns, and customer experience using analytics.
• Comply with legal requirements, resolve disputes, and enforce agreements.

6. Sharing Your Information

We do not sell personal data. We may share it with:

• Service providers who support our website, email delivery, CRM, logistics, or payment processors under written contracts.
• Affiliated entities within the Agrodrone group to coordinate sales and support.
• Professional advisors such as legal, financial, or insurance partners bound by confidentiality.
• Authorities or regulators when required by law or to protect our rights, users, and operations.

If we transfer data outside the European Economic Area, we implement appropriate safeguards (for example, EU Standard Contractual Clauses).

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described above, to comply with legal and accounting obligations, and to resolve disputes. When data is no longer needed, we securely delete or anonymise it.

8. Security

We apply administrative, technical, and physical safeguards proportionate to the sensitivity of the data, including encryption in transit, restricted access, staff training, and routine security reviews. Despite these safeguards, no system is completely secure; please exercise caution when sharing information online.

9. Cookies and Analytics

Our website may use cookies, pixels, or similar technologies to analyse traffic patterns, improve performance, and personalise content. You can manage cookies through your browser settings. We may also use aggregated analytics from trusted providers (e.g., Google Analytics) under data-processing agreements that restrict their use.

10. Marketing Communications

If you opt in to receive marketing communications, we will send you relevant updates about AGROCHAR products and agronomy. You can unsubscribe at any time via the link in each message or by contacting us directly. We will honour your request promptly.

11. Your Rights

Depending on your location, you may have the right to:

• Access, correct, update, or delete your personal data.
• Restrict or object to certain processing, including direct marketing.
• Withdraw consent without affecting prior processing.
• Receive data in a portable format where technically feasible.
• Lodge a complaint with your local supervisory authority (in Portugal, the Comissão Nacional de Proteção de Dados).

To exercise your rights, contact us at [email protected]. We may request proof of identity before fulfilling requests.

12. Children

Our services are not directed to children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us to request deletion.

13. Changes to This Policy

We may update this Policy to reflect operational, legal, or regulatory changes. When we do, we will revise the “Last updated” date and, where appropriate, notify you through our website or via email. We encourage you to review this Policy periodically.